Dr Neera Maini

Dr Neera Maini’s two-surgery practice was running day-to-day without real structure in the patient journey or business systems. Since working with DWB, the patient journey has been transformed — she now presents larger, more comprehensive treatment plans with confidence, supported by an organised team, accessible coaching, and a clear vision for the practice.
Dr Sripal Kumar – dental practice owner DWB coaching case study

Structuring the Patient Journey for Growth

Q: What was your practice like before you started working with DWB?

Dr Neera Maini: I have a two-surgery practice, and before DWB it was really just running day-to-day. We were seeing patients and treating them, but there was not much organisation around the patient journey or our processes and systems. Things happened, but they happened reactively rather than by design. Since working with Bhavna and Rahul, all of those areas are a lot more organised.

Q: What has been the biggest shift since joining the programme?

Dr Neera Maini: Without a doubt, the patient journey. We have been able to treat patients more comprehensively and present larger treatment plans with a much more cohesive journey from start to finish. The way a patient moves through the practice — from their first contact through to treatment completion — is now structured in a way that supports the kind of dentistry I want to deliver.

Q: What has the support from DWB been like on a practical, day-to-day level?

Dr Neera Maini: I have felt very supported. If I ever have an issue — anything that has arisen in the practice — they are at the other end of a WhatsApp message. Always helpful, and they always seem to have an answer for almost any challenge I bring to them. That level of accessibility matters enormously when you are trying to implement real changes in a live, busy practice.

Q: What did this journey teach you about how much there is to running a practice beyond the clinical work?

Dr Neera Maini: A great deal. I have realised that there are so many facets to running a practice well — team building, having a clear vision, communication systems, accountability frameworks. All of those things really need to be working together for you to have a truly high-functioning, successful business. I feel I have been genuinely helped with all of those areas, and the difference it makes is significant.

Q: What would you say to another dentist who is facing the same challenges?

Dr Neera Maini: I would say that investing in the business side of your practice is just as important as investing in your clinical skills. The clinical work brings patients through the door, but the systems and the culture determine whether your practice truly thrives. DWB helped me understand that clearly — and start building what was missing.

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