Associate dentist coaching programme
Ultimate Peak Performing Associate: An Associate Dentist Coaching Programme
You're clinically capable and your book is busy. Yet your income hasn't moved the way you hoped, and larger treatment plans still feel awkward to present. You're not sure about your next step either. Should it be a better associateship, buying a practice or building your own?
>£225 million
additional profit created across DWB client practices
30 years
experience as owners of group practices
200+
dental practices coached worldwide
01 / The programme
What this coaching programme is
Ultimate Peak Performing Associate is our 12-month associate dentist coaching programme. It's a strategy-focused transformation for dentists who want to earn more and plan their career with purpose, with confident treatment presentation at its heart. We deliver it online and live, and we tested its methods with the associate dentists in our own practices.
This programme gives you the core essentials of a successful associateship. It also helps you think like an entrepreneur, so you can refocus on what drives success and build momentum in your work and your life.
Mindset runs through everything we teach. Growth can stall when a dentist's thinking hasn't caught up with their ambition, so we cover the philosophy of change at the same time as the change itself.
We also help you choose your route. Some associates want to raise their hourly production and case acceptance where they are. Others want to buy a practice or open a squat. Your plan is built around whichever path fits your ambition.
Each route leads to its own deliverable. You'll finish with a 12-month income and performance plan, a practice acquisition readiness roadmap, or a fully costed squat practice blueprint.
02 / The coaching
What the programme covers
The coaching applies the DWB Seven Fundamentals to your career as an associate.
Vision
Your personal and clinical vision, the dentistry you want to do, the income you want to earn and a plan to connect them.
Leadership and Team Motivation
How to lead your immediate team, delegate and prioritise so your surgery runs well under your direction.
Sales and Case Acceptance
A systematic approach to consistent case acceptance, built on communication and verbal skills and a thorough, engaging examination.
Marketing and Brand Growth
A personal brand marketing plan covering online, offline, internal and external marketing.
Systems and Operational Efficiency
Time management, diary management, end-of-treatment protocols and patient follow-up.
Financial Strategy and Profitability
Your financial requirements, fee setting, production measurement and annual targets.
Clinical Strategy
A clinical development pathway, with tools to diagnose, plan comprehensively and present your advice well.
03 / Training and modules
The main modules and training sessions
Live training
Everything starts with a three-hour initial strategy consultation. That's where we develop your strategic plan. The live training that follows includes four role-play verbal skills sessions and a sales training workshop. Two advanced verbal skills sessions complete it, one for clinical examination and one for case presentation.
You'll also watch Dr Rahul Doshi's sales process live and receive treatment planning support and virtual clinical mentoring. Role play continues every month.
Online modules
The Marketing for Associates module covers your business brand, compelling messages and internal marketing. It also covers your marketing plan, website development and user journey, SEO, PPC, social media and how to measure what's working. A Leadership for Associates module sits alongside it.
The Online Sales module takes you through the whole case acceptance process. Topics include:
- The psychology of sales and consumer purchasing behaviours
- Pre-examination communication and new patient consultation steps
- E-consultations and post-consultation follow-up
- Clinical Co-Discovery and the examination process
- Communicating treatment plans and case presentation skills
- Finance negotiation and overcoming objections
- Review protocols, testimonials and referrals
Systems, tools and resources
You'll work on the strategy and vision of your career, your follow-up systems and your diary management. You'll also use our Financial Decision-Maker Snapshot Tool. Throughout the programme you can watch recorded role plays for different treatment types and read our private client coaching blogs and business book summaries.
04 / Outcomes
What you'll take away
By the end, we want you to be a confident, commercially aware associate who communicates well. That means you're ready to:
- Lead consultations that convert
- Communicate with empathy and authority
- Understand what drives your own success
- Move confidently towards ownership or leadership
Along the way you'll complete a five-year vision and 12-month goals, identify your preferred route, and track your own KPIs. Just as important, you'll learn to grow your income without simply adding more hours.
05 / Who it's for
Who the programme is designed for
Ultimate Peak Performing Associate is for private associate dentists who feel stuck or underpaid. It suits dentists who want more confidence with patients and colleagues and those exploring a move into leadership or practice ownership.
It isn't the right fit if you're resistant to feedback or unwilling to put in the effort. Growth here means choosing challenge over comfort.
06 / How it runs
Format and duration
The programme runs for 12 months and is delivered online and live. It's built around twelve monthly one-to-one coaching meetings with Rahul or Bhavna. These cover training, coaching and strategy, and give you time to raise anything urgent. Online workshops are hosted by both of us, so you benefit from two perspectives, and they include plenty of role play.
You'll receive personal logins to our online resources and webinars and a private WhatsApp number for urgent questions. Two post-programme consultations follow once your coaching meetings are complete.
The structure and content are shaped by where you stand today. To get the most from it, we recommend setting aside at least one to two hours a week for private study.
07 / The journey
What you can expect along the way
Success on this programme takes dedicated training, open conversations and a willingness to step away from daily duties for a while. That can feel disruptive at first. The long-term benefit, for you and your patients, is worth it.
Onboarding starts two to four weeks before your first session. We clarify your vision, look at your career as it really is and bring your goals and values together. The 12 months then build in four stages, each one on the last:
- Months 1 to 2: vision, mindset, strategy and the psychology of sales
- Months 3 to 4: communication mastery
- Months 5 to 6: sales mastery, advanced examination, treatment planning and case acceptance
- Months 7 to 12: advanced sales, marketing and brand growth, leadership, business and financial skills, and clinical mentoring
One of our associate clients came to us working increasingly long hours while feeling that income and family time were moving in the wrong direction. Coaching focused on the value of clinical time, career planning and treatment presentation.
The client progressed from feeling hesitant about presenting £3,000 to £5,000 treatment plans to confidently discussing plans of around £18,000 where clinically appropriate. This is an individual client outcome, not a guarantee of results.
Another associate client was working six days a week without a defined long-term plan. Through coaching, the client developed a clearer career plan and a structured approach to presenting complex treatment, later reducing the working week to three and a half days while reporting increased income.
08 / Your coaches
Who delivers it, and the thinking behind it
Dr Rahul Doshi and Dr Bhavna Doshi have spent more than 30 years in dentistry, as practising dentists and as principals of multiple practices. Rahul has trained dentists in cosmetic dentistry and complex full-mouth rehabilitation for more than 30 years. He is a Past President of the British Academy of Cosmetic Dentistry and was Clinical Director of Dentex, now Portman Dentex.
Every strategy we teach was used first in our own practices and with our own associate dentists. We follow the Pareto Principle, focusing on the growth strategies with the most direct effect on your revenue, then systemising them so the results hold.
09 / Getting started
How to join
There's no fixed intake date. Every place starts with a conversation:
01
Book a free call with us
02
We carry out an initial assessment
03
We design a growth plan around your goals
04
Your one-to-one coaching begins
05
Ongoing support and accountability keep you moving forward
10 / The next step
Book a Discovery Call
If you're ready to earn more and plan your next move with confidence, book a call with us and we'll create a bespoke growth plan for your career.
Your next chapter
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