How to Successfully Increase your Case Acceptances

Gaining case acceptance of high-value treatment plans

Patient expectations are increasing due to the volume of information available to them online. However, too much information can also confuse the patient about the best choices. In addition, there are now so many practices claiming to be able to facilitate the patient’s needs that further complicate the situation.
Without comprehensive understanding, you are less likely to gain case acceptance (or sales) of high-value treatment plans.

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So how do you differentiate yourself and provide the much-needed clarity for your patients?

Patients are living longer and want to stay healthy and look good for their age. This means that dentists have an increasingly important role in improving the appearance and maintaining the functions of dentition. This shift in focus from treatment of disease alone to improving the quality of life is a significant trend impacting our daily work. It has moved dentistry from a need-based service to a want-based service. Now more than ever, it has become critically imperative to create a case acceptance process that allows both dentist and patient to co-discover the needs and requirements of the patient. This prompts discussion of relevant treatment options and provides value in your practice. It also enables you to exceed patient expectations through effective communication.

Gaining case acceptances is the process of helping your patients discover something of value and are happy to pay for the service.

ethically Patient expectations are increasing due to the huge volume of information now available to them. For this reason, it becomes critical to create a case acceptance process that allows both dentist and patient to co-discover the needs and requirements of the patient.

This prompts discussion of relevant treatment options and provides value in your practice.

It also enables you to exceed patient expectations through effective communication. At DWB, we have developed a unique 3-Step Case Assessment Process that helps you to achieve your productivity goals as well as the dental goals of your patients.

We achieve this by showing you how to create a congruent and consistent Patient and Communication Journey to create value, build trust and build relationships with your patients. This will not only create a unique patient experience but ethically increase the size and uptake of the treatment options you present.

Implementation of the Case Assessment Process will help you to:

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  • Understand your patients’ needs better
  • Increase your case acceptance rate
  • Automate your internal marketing

From Teamwork to Triumph: Build, Delight, Succeed.

  • Develop a cohesive and efficient team
  • Create raving fans and ambassadors for your practice
  • Achieve practice success

A Unique Program Developed By Dentists For Dentists

At DWB, we have developed a unique Step-by-Step Case Assessment Process that helps you to achieve your productivity goals as well as those dental goals of your patients. In addition, it is a communication and customer service process that allows you to gain greater case acceptance of comprehensive treatment plans and not just “single tooth dentistry”. Establishing a systemised approach whereby each team member can work cohesively to drive the sales process will transform your practice into a successful business. Not only this, but you need to develop a system that can be customised to suit your unique practice and way of doing things.This is suitable for the entire team, including the Reception Team, Treatment Co-Ordinators, Nurses and Dentists.

The Case Assessment Process learning objectives include:

Patient Phone Management

This covers every possible eventuality and verbal skills to allow prospective patients to choose dental practice.

Pre-Interview Technique

Here you will learn how to get your patients prepared for the interview in dental practice.


Pre-Interview Management

You will see how easy it is to build value in your practice right from the start and create the best first impression.

Treatment Coordinator

Not all practices can or do create a treatment coordinator role. However, we will show you the financial benefits and how easily you can incorporate this role without any additional expense.

Communication Skills

Without correct communication skills, even the best messages can be misinterpreted. You will discover simple methods to allow you to communicate effectively.

This Program can help you to do more of the dentistry you want to do:

  • Convert from NHS to private
  • Carry out more Private work
  • Increase the number of Implant Cases Treated
  • Increase the number of Cosmetic Cases Treated
  • Treat more Higher Fee Based Treatment Plans.
  • Treat more Full Mouth Rehabilitation cases.
  • Achieve significant Practice growth

The Solution to Enhanced Patient Care

The DWB “Systemised Patient Journey to Increase Case Acceptances” Program will enable you to develop a systematic approach for your patients to see the value in your recommendations. Hence, they are happy to proceed with your recommended treatment options.

You will be able to achieve consistency of increased comprehensive case acceptance. Our unique sales and communication protocols will enable you to develop your own Case Acceptance Process that is independent of any one team member yet will develop the brand value perception you wish for your patients.

It is a Team Driven process that will enable you to surpass the value your patients receive. You and your team will be able to deliver so much value via a unique communication style and stepwise process proven to work over years of refinement.

This way, you can be assured that your patients are more likely to accept any recommended treatment plans based on your guidance.

  • Exact verbal skills
  • Personality Assessment
  • Understanding true patient concerns
  • Identifying patient budget
  • Building value
  • Aligning with patient perception
  • Providing patients with viable solutions
  • Exceeding patient expectation
  • Dentist-Patient rapport-building technique
Systemised Patient Journey to Increase Case Acceptances

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