Dr Imran Rangzeb

Q: What changes helped to transform your practice?

Dr Imran Rangzeb: The DWBcoaching program was a game-changer for us. One of the most impactful changes was the implementation of the Treatment Coordinator (TCO) role. This role became crucial in streamlining patient communication, ensuring that each patient received consistent, high-quality care from the initial consultation through to follow-up. The TCO helped us enhance the overall patient experience, making every interaction more personal and attentive, which significantly boosted patient satisfaction and trust. Before this, our approach was more fragmented, and the introduction of the TCO helped unify our efforts, providing patients with a smoother and more cohesive journey.

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Q: What were some of the key strategies you have implemented to develop your practice?

Dr Imran Rangzeb: The program taught me the importance of presenting comprehensive treatment plans confidently. This approach allowed us to transition from providing basic dental services to offering more specialised treatments, such as implantology and solutions for sleep-disordered breathing. The ability to offer such comprehensive care meant that patients received a holistic view of their dental health, which they greatly appreciated. These comprehensive plans not only improved patient outcomes but also significantly increased our practice's revenue. We found that when patients understood the full scope of their treatment options, they were more likely to commit to more extensive, and often more necessary procedures.

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Another key strategy was emphasising the importance of gathering and utilising patient reviews. This not only helped us build a strong reputation but also served as valuable feedback that guided further improvements. We made it a point to follow up with patients post-treatment, ensuring they were satisfied and encouraging them to leave reviews. This practice helped us establish a strong online presence and attract new patients. Additionally, DWB emphasised the use of digital marketing and social media in a targeted way to reach a broader but more aligned audience, which was particularly effective in highlighting patient success stories and showcasing our expertise.

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Q: Tell me about your team and the importance of a positive practice culture.

Dr Imran Rangzeb: The program was instrumental in creating a positive team culture. We organised regular team events, encouraged continuous education, and promoted professional development. This created a supportive environment where everyone felt valued and motivated to excel. The focus on continuous learning was crucial, as it kept us updated with the latest advancements in dentistry. For example, we regularly held workshops and invited guest speakers to discuss new techniques and technologies. This commitment to growth aligned with the practice's vision and ensured that our team was enthusiastic and committed to providing the best care possible.

We also adopted an open-door policy, encouraging team members to share their ideas and feedback. This inclusivity helped foster a sense of ownership and responsibility among the staff. They were not just employees; they became integral parts of the practice's evolution. The DWB program also introduced us to leadership and motivational strategies that were crucial in keeping the team aligned with our goals. Regular team-building exercises and social events helped strengthen our bonds, creating a cohesive unit dedicated to the practice's success.

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Q: What was your practice like before implementing these strategies, and how did it change?

Dr Imran Rangzeb: Before joining DWB, we were a standard dental clinic serving the local community with routine services. The coaching program gave us the confidence to transform into a specialised clinic that now attracts patients from across Europe. This shift wasn't just about expanding our services; it was about redefining our approach to patient care. We focused on offering specialised treatments and enhancing customer service, which became the cornerstone of our practice. This transformation allowed us to provide a more comprehensive range of treatments and significantly improved our patient satisfaction and clinic reputation.

Our emphasis on customer service and specialised care sets us apart from other local practices. We introduced advanced technologies and treatment options, such as digital imaging and comprehensive orthodontic care, which drew in patients seeking high-quality, cutting-edge dental services. This expansion also required us to refine our operational systems, ensuring that we could handle the increased patient load without compromising the quality of care. We trained intensely in the productive tools and strategies needed to manage this growth effectively, from patient scheduling to inventory management.

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Q: What were your initial challenges in your practice, and what were your goals?

Dr Imran Rangzeb: I sought coaching because I lacked experience in managing the business aspects of a dental practice. My primary goals were to improve the patient experience and successfully implement comprehensive treatment plans. The challenges I faced included understanding patient communication, marketing, and financial management. I realised that while I was confident in my clinical skills, I needed guidance in running the business side of things. The DWB program provided a structured approach to these areas, equipping me with the necessary tools and knowledge to manage and grow the practice effectively.

The team training sessions were insightful and practical, addressing specific challenges we faced, such as optimising our appointment scheduling system and improving our billing processes. These improvements not only enhanced our efficiency but also contributed to a better overall patient experience. There was an emphasis on setting clear, achievable goals for both the short and long term. This strategic planning was crucial in helping us stay focused and measure our progress, ensuring we were on track to meet our business objectives.

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Q: How did you cope with balancing the business of dentistry with your clinical passion?

Dr Imran Rangzeb: The experience was empowering but also challenging. Transitioning from being purely a clinician to also being a business owner required a significant mindset shift. There were moments of doubt, particularly when introducing new workflows to the team. However, the tangible improvements in patient satisfaction and clinic revenue were strong motivators. The journey has made me more resilient and confident as a leader and business owner.

It was also critical for me to develop better time management skills, balancing my clinical duties with business responsibilities. This balance was essential in ensuring that neither aspect of the practice was neglected. The ongoing support from both Dr. Bhavna and Dr. Rahul Doshi was invaluable, including regular check-ins and follow-up sessions. It provided a safety net, allowing me to experiment with new ideas and strategies, knowing I had experienced mentors to guide me.

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Q: Can you share a pivotal moment or breakthrough you have experienced?

Dr Imran Rangzeb: A pivotal moment was realising how much we could improve the patient experience simply by refining our communication strategies. This realisation was a breakthrough because it showed us the potential for growth in patient satisfaction and treatment acceptance. For instance, we started using more visual aids during consultations, which helped patients better understand their treatment options. This change not only enhanced the patient experience but also led to a significant increase in the number of treatment plans we successfully converted, which was reflected in our financial growth.

Additionally, we began offering more detailed pre-treatment consultations, which allowed patients to make more informed decisions about their care. This transparency and education were appreciated by our patients and resulted in higher levels of trust and commitment to their treatment plans. We were also introduced to the concept of patient journey mapping, which helped us identify key touchpoints and areas for improvement in our patient interactions.

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Q: What key areas would you advise someone to focus on who wants to make a significant impact on their practice?

Dr Imran Rangzeb: OK, here are some central ideas that were pivotal:

Leadership Skills: Developing strong leadership skills was a significant aspect of the growth I experienced. I learned how to be a more effective leader, capable of guiding my team through challenges and motivating them to perform at their best. This has resulted in a more efficient and harmonious practice where everyone is aligned with our vision and objectives.

Patient-Centric Approach: Understanding the patient journey and ensuring that every interaction adds value was a game-changer. The coaching reinforced the importance of developing a patient-centric approach. By focusing on the patient's experience from the first phone call to the final treatment, we were able to enhance patient satisfaction and loyalty significantly.

Strategic Growth Planning: One of the most valuable lessons was how to design and plan for growth effectively. Drs. Bhavna and Rahul provided a unique blend of clinical dental expertise and business acumen. Their approach helped me develop a strategic mindset necessary for achieving exponential growth. I learned to view my practice not just as a place for dental care, but as a thriving business that requires careful planning and execution.

Change Management: Understanding the elements of change management was another critical takeaway. It was essential to learn how to manage and overcome team resistance to growth so that we could move forward together. But more importantly, having the right tools to help bring my team along on the change journey made it easier. By empowering myself with the right techniques, I was able to prevent unnecessary confrontations and create a more cohesive, motivated team.

Mindset Shift: I had to change the way I thought before implementing any growth plans. Bhavna called this the "Entrepreneurial Shift". This shift in mindset was crucial for both my personal development and the success of my practice. It taught me to lead by example and inspire my team to adopt a similar growth-oriented mindset. This change has been instrumental in driving our collective efforts towards achieving our goals.

Overall, the Dental Wealth Builder coaching program equipped me with the knowledge, skills, tools and mindset needed to transform my practice and achieve personal growth. The impact has been tremendous, both in terms of professional success and personal fulfilment.

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Q: Have you achieved your practice goals?

Dr Imran Rangzeb: Practical tools and strategies, such as the role of the TCO and the emphasis on comprehensive treatment plans, directly contributed to achieving our goals. The personalised guidance from Dr Bhavna and Rahul Doshi were invaluable, offering insights tailored to our specific needs and challenges. This support helped us implement changes effectively and see tangible results, including increased patient satisfaction, enhanced team morale, and significant financial growth.

The DWB program also helped us streamline our operations, making our practice more efficient. For example, we implemented new software systems for scheduling and patient records, which reduced administrative burdens and allowed us to focus more on patient care. The financial management advice provided by DWB was also crucial, helping us understand our cost structures and optimise our pricing strategies. This comprehensive approach not only improved our bottom line but also ensured we could continue to invest in new technologies and staff training, further enhancing our service offerings and patient care.