Dental Beauty Partners

Dr Bhavna Doshi delivered a bespoke Communication Coaching programme to Dental Beauty Partners, a multi-site group of dental and aesthetic practices. Because the group operates across several locations rather than a single site, the coaching focused on getting every practice speaking to patients in the same consistent, structured way — so a patient's experience feels the same whichever Dental Beauty practice they walk into.

The Communication Masterclasses have been specifically designed to increase in complexity as dentists, and team members advance from one to the next. This made it easier for delegates to learn and understand how to integrate the communication journey into their practice and role. The coaching started with providing foundational knowledge to provide more sophisticated language skills and techniques.

The objective of the Masterclasses is to elevate personal knowledge and help the individual development and growth of the team members of the practices participating.

DWB Masterclass Outline

Masterclass 1

Building one Sales Process and Communication Journey that every Dental Beauty practice could apply consistently, regardless of site. This session covered Foundational Verbal Skills and Non-Verbal Communication, and set the shared standard the rest of the series built on.

Masterclass 2

Roleplay-based practice of the Foundational Verbal Skills from Masterclass 1, working through the specific case types Dental Beauty teams see most often, so staff across different sites could handle patient conversations the same way.

Masterclass 3

A breakdown of the Clinical Examination and Case Presentation stages, plus how to introduce a Treatment Coordinator role across a multi-site group, along with Diary Management and Diary Zoning to keep appointment books optimised at every practice.

Masterclass 4

Bringing the full Patient Journey together, with advanced communication skills for handling cost objections and finance conversations — plus how Dental Beauty practices used Reviews and Internal Marketing to reinforce the group's reputation across all its sites.