Straumann

Dr Rahul Doshi delivered a lecture in Istanbul on the topic of Critical success factors & insights for a DSO. In Turkey, the DSO concept is still new, and the DSOs are small, from 4 dental clinics up to usually 20 clinics. The lecture answered the below questions and provided information on the following:

• How did you grow your business? Key success stories, real examples and statistics to show how it worked.
• Your turning points, your key pain points, how did you address those?
• How did you manage the dentists? It’s the hottest topic for them at present; maybe you also know how other DSOs are doing it as well; they are trying to decide if they go for a salaried model or a self-employed model. At present, it’s a mixture of both, and they are unsure if there is a model that does really work and is interested in learning it.

The following DSO Advantages were also discussed.

• Access to the latest technology and modern (immediate) treatment concepts
• Marketing power
• Multi-speciality offering “one-stop shop”
• Highly trained staff
• Comprehensive service
• Competitive and predictable prices
• Financing options and warranties
• Accessibility (cross-regional coverage, online scheduling, weekend availability)