DWB Sales

We train dentists and teams to communicate with empathy, structure, and confidence. Our model combines psychology, patient behaviour insights, and ethical influence to increase case acceptance without compromising your integrity. From presenting options to handling objections, our coaching supports every stage of the patient conversation. It includes team training for treatment coordinators, scripting frameworks, and role-play scenarios designed to build confidence and clarity.

You'll learn how to enhance the patient journey, making decision-making feel natural. No pressure. No hard sells. Just connection, education, and trust, which results in more patients saying yes to comprehensive, high-value care.

Our sales training is tailored for both NHS and private practices and has been proven to improve treatment acceptance, average case value, and conversion from enquiry to booked consultation.

Transformational leadership is at the heart of every successful dental business. It's not about job titles; it's about influence, responsibility, and clarity of vision.

At DWB, we help practice owners evolve from clinical experts to empowered leaders. This shift impacts everything: culture, team performance, patient care, and long-term profitability.

Our leadership coaching develops your ability to:

- Build a team culture that reflects your values

- Delegate without fear

- Inspire action and accountability

- Navigate difficult conversations with confidence

- Lead with vision, rather than firefighting daily challenges

You'll gain tools and techniques to lead not just with authority, but with emotional intelligence and strategic awareness. Whether you're leading a small team or a growing group of practices, we'll help you unlock your potential as a leader while building a team that's inspired, engaged, and aligned with your goals.

Leadership isn't about being perfect. It's about being intentional. And that's what we coach you to do.