Dental Marketing


Marketing is the dynamic process of helping people find something of value which they are then happy to pay for and also refer others to

Targeted, productive and cost-effective marketing is the bloodline to any growing business and it needs continuous focus and energy.

Unfortunately, Marketing isn’t something that is well understood and hence most practice owners succumb to advertising and media sales companies without any clear objectives or vision. This makes it extremely difficult for both parties to achieve positive results. Also, it makes the task of promoting a small business an expensive game of trial and error, without any clear strategy of what works and what doesn’t.

In order to achieve success it is important to bring into your practice the correct caliber of patients that are suited to the type of services you provide. This is beneficial in time and effort for both the dental practice and the patient.

One thing many practice owners forget is exactly how difficult it is for the ordinary patient to choose the right dentist. It is becoming increasingly more difficult for patients to seek out the appropriate care for themselves and differentiate dentists. This often leads to frustration or procrastination. Your marketing strategy needs to take this into account and accommodate your market’s needs. The only way this can be achieved is effective communication of your marketing message using cost-effective strategies.

However, it must be understood that marketing is not a business tactic but an evolving dynamic process that also grows and integrates with your overall business plan. For this reason, it becomes imperative for the business owner to fully understand the dynamics of what constitutes “Marketing”.

In order to achieve peak performance and superior productivity you need to develop your dental business using smart strategies encompassed within a premier marketing plan that delivers.

We aim to ensure growth for your dental business, whatever the economic climate, with highly targeted marketing and communications.

Effective dental marketing should reflect your professional values, enhance practice growth and establish your unique contribution to the dental health of your community. To support these efforts, at DWB we have created a master marketing blueprint that will enable you to generate leads and enquiries that will result in higher case acceptances. This training program has been devised from personal experience and knowledge of multiple practices using proven formulas. It is guaranteed to work.

As working dentists you need a formula for attracting patients that doesn’t encroach too much upon your valuable patient treating time. Since DWB was created for dentists by dentists, we integrate techniques for marketing that are easy to understand and implement.

We use a unique proven formula that enables productive connections between you and your customers. Also, we know that every client is different; most practice principals have unique needs, goals and customers. This requires an exclusive bespoke approach to each business we work with.

Our customised workshops and training programs are tailored to meet your marketing objectives and budget. Whether you are looking to launch a brand, manage your reputation, jump-start a high-ROI campaign or increase brand awareness, we can help.

Benefits To You:

  • Keep connected with your patients

  • Create a brand that reflects the dentist’s professional values

  • Develop your marketing plan to attract the right caliber of patients that are suited to your practice

  • Case Acceptance rates

  • Enhanced customer communication Increase

  • Educate your patients about what services you have on offer and how they can benefit your patients

  • Reduce the stress of building your practice

  • Engage your team to help promote your practice

  • Increased opportunities to further business development

DWB helps you with your marketing strategy, your marketing plan and your cost-effective marketing budget for your dental practice.

  • DWB provides impartial advice to help you with any dental marketing activity to help you get a high return on your investment.
  • We help you with impartial advice and strategy on website development, SEO advice, paid google ads, paid Facebook ads, PR campaigns, branding, articles and adverts.
  • Before you spend your money on a new website, your new marketing campaign or to get advice on getting the right calibre of patients for your practice and increase your profits, call us.

Book a Free Consultation to get help on your next marketing project by filling out the form:

and receive from us complimentary access to the following:
Access to Business Book Summaries, including marketing book summaries
Access to DWB Private Coaching Client Blogs
For the “7 Focuses for Challenging Times” ebook
DWB Business Strategy Wheel
DWB Quiz and Personalised Report

Rahul and Bhavna Doshi at Dental Marketing and Coaching conference

Engagement in the core practice strategy through enhanced knowledge. Skills And Training.

Bhavna and Rahul Sidebar

Easy to use enabling successful. execution of strategy for the entire team.

Rahul and Bhavna Doshi Presenting at 10th BACD Headshot

Consolidating high performance for highly productive and successful practice.

Dentistry awards logo

Private Dentistry Awards Judges

dental marketing publication logo PPD

Editor For Premium Practice Dentistry

BACD dental marketing academy logo

Past President British Academy of Cosmetic Dentistry

The perfect smile logo

Directors of Perfect Smile Advanced training Institute

Dentex logo

Clinical Director for Dentex Healthcare Group