Many practice owners face team resistance in its various forms when trying to implement new changes within the practice. Yet, these new ideologies are often essential if the practice is to grow.
But often, despite repeated team instructions, training and meetings, it becomes increasingly difficult to integrate new systems, new treatments, better patient engagement concepts, improved marketing and new ideas.
Despite continual reform, many practice owners find it increasingly challenging to motivate or inspire a team that appears to have lost its mojo.
This leads to a breakdown of team unity, efficiency and effectiveness, resulting in a lacklustre team dynamic.
Staff are often only working for a paycheck rather than genuine commitment.
When negativity breeds, staff turnover increases.
This creates a deteriorating impact on your profits.
Every time a staff member leaves, you must spend time, money and effort on recruiting, training and integration.
It also leaves residual aftermath of negativity within the remaining team, consequently stagnating growth.
Incorrect actions or inaction by the team results in ineffective and inefficient sales and marketing processes – the consequences of which are poor financial results and much frustration.
This becomes demoralizing, and practice owners begin not to trust their own decisions.
This then becomes a repetitive cycle until practice declination.
Despite spending vast amounts of energy, time and resources to motivate your team, you feel you fall short every time.
It seems like you are on an emotional roller-coaster and find it challenging to get through to them.
Eventually, you compromise on your situation since you don’t enjoy the confrontational interaction.
Too many practice owners get wrapped up working “in” their business and leave no time for working “on” their business.
They leave no room for proper team management and progress.
Some do a bit of everything but in a reactive and unstructured manner.
Practice owners then lose confidence in their management abilities and start operating from a place of fear.
More often than not, this causes chaos, leading to never having enough time to make the positive changes necessary to grow your practice and profits.