A message is any source of information you put out in the world about your business. It can be in any format. For example, website, advertisements, telephone messages, radio ads, a letter to your patient or even verbal communication to your customers. Any form of communication will contain either part or whole of your message.
For this reason, you need to give your message considerable thought and attention. Indeed, your message may even change from time to time or you may develop multiple messages.
There are various consistent components of a really good eye-grabbing message which needs to be part of any marketing content you create.
These components are:
- Assembling a message.
- Presenting your message.
- Positioning your message.
All three aspects needs as much thought and attention as the other. They are all very important.