Marketing Content for your Patients
Creating the Message for your Patients
The contents of our message and how we present our message affects how our patients perceive us. This in turn affects our ability to attract and keep our patients and hence it directly affects our income.
A message is any source of information you put out in the world about your business. It can be in any format. For example, website, advertisements, telephone messages, radio ads, a letter to your patient or even verbal communication to your customers. Any form of communication will contain either part or whole of your message.
For this reason, you need to give your message considerable thought and attention. Indeed, your message may even change from time to time or you may develop multiple messages.
There are various consistent components of a really good eye-grabbing message which needs to be part of any marketing content you create.
These components are:
- Assembling a message.
- Presenting your message.
- Positioning your message.
All three aspects needs as much thought and attention as the other. They are all very important.
Creating the correct message requires much more consideration and thought. In fact, you need to be putting a huge amount of thought into whatever type of message you want to create regardless of the type of media you choose.
After we have assembled a great compelling message, we then need to think about how we want to present that message. What is the best way of presenting our message so that it is noticed in exactly the way we want it to be noticed?
Once we have decided how we want to present our message i.e. which tools we want to use to “show off” our message, we then need to think about positioning our message so that it is noticed.
All this requires very important consideration and quality thinking because our patients can only use our marketing information to help them to make decisions regarding their mouths. It is only after they have accepted our recommendations that they actually get to see how good we really are. So up until the point that they actually have the treatment, they are only building trust in the practice, in their minds using our marketing material – more importantly, marketing messages.
Therefore, people are literally making decisions on whether or not to go ahead with our treatment recommendations based upon our marketing. This makes marketing substantially and critically important for any business.
When you advertise, the quality of your dentistry should be outstanding. Your adverts require a truthful representation of your services
DWB helps you with your marketing strategy, your marketing plan and your cost-effective marketing budget for your dental practice.
- DWB provides impartial advice to help you with any dental marketing activity to help you get a high return on your investment.
- We help you with impartial advice and strategy on website development, SEO advice, paid google ads, paid Facebook ads, PR campaigns, branding, articles and adverts.
- Before you spend your money on a new website, your new marketing campaign or to get advice on getting the right calibre of patients for your practice and increase your profits, call us.
Book a Free Consultation to get help on your next marketing project by filling out the form:
and receive from us complimentary access to the following:
Access to Business Book Summaries, including marketing book summaries
Access to DWB Private Coaching Client Blogs
For the “7 Focuses for Challenging Times” ebook
DWB Business Strategy Wheel
DWB Quiz and Personalised Report