The Steps to Create your Ideal Message
Firstly, attract more people of the right type to our practices. Our external marketing messages can ensure that appropriate people respond to our marketing. This way we can build and grow our practices with the appropriate patients. Ultimately, we will develop the practice that we enjoy working in and whose patients we enjoy treating. We can design marketing messages to suit our individual requirements and needs. We can create a message to attract only those people that are interested in benefiting from the type of dentistry that we enjoy doing. However, your message needs to be a “truthful” representation of who you are and what you can do for people.
Secondly, we then want the patients in our practice to purchase more dentistry from us. We want to increase the lifetime value per patient. We want to earn greater fees from the patients in our practice. This will increase our revenues, at the same time doing the dentistry we love to do. You cannot do the dentistry you love to do if you do not have the right type of patients in your practice in the first place. Your marketing messages can ensure that you bring the right type of patients into your practice and then they purchase your recommendations.
Thirdly, we want our patients to keep coming back to us and remain loyal to us. This can only be done with our internal marketing messages.
Fourthly, we want our patients to refer other patients to us just like them. This keeps the practice growing and developing in the way we wanted it to.
Finally, we need to keep a close eye on how the practice is developing. Is it the way we want it to be? Do we have the right type of patients we want in our practice? Are we doing the type of dentistry we love to do? If you have a negative response to any of these questions then you need to start looking at your marketing message again and redesign it to bring about the desired results in your practice.
As you can see, the marketing message that you create and send out in the world is critically important to the well-being and health of your practice.