The reason for this is to maximise the principle of exponential leverage.
This principle states that in everything you do, you need to produce a result that is the best and the most profitable that it can possibly be.
For example, if you were to send newsletters to your patients then it will still cost you the same amount of money and team effort whether you resulted in 2 new case acceptances or 50 case acceptances. Your expense was exactly the same.
Similarly, if you produced an advert in the yellow pages, you will spend exactly the same amount of time, energy and money whether you created 1 new customer or whether you produced 70 new customers for your business.
The point is you spent exactly the same amount of time, energy, resource and money to produce whatever result. So why not maximise on the principle of exponential leverage and get the very best out of that deal that you can possible achieve.
Most people will say “well I thought I was doing that anyway”. If you were, then you would be very rich!!!!
There are certain fundamentals that need to be understood about each strategy utilised in marketing. They have been tried and tested in different industries and they work. This tool kit is going to show you how to maximise the principle of exponential leverage so that you can build your wealth to greater levels than you ever thought possible.
Correct dental marketing is going to open the doors of opportunity in your life and draw in the right calibre of patients to your practice.
One thing you need to understand in marketing and that is you must deliver what you promise.
If in your marketing campaign you say you will be able to create great smile makeovers, then your skill and knowledge and expertise must match that message in your marketing. Because it may be that declaration that draws new patients to you and if they are not satisfied at the end of treatment, you will have a lot to answer to.
This can be detrimental to your business and has been known to destroy businesses in the past.