Look at “dental spas” for instance. There was no such thing a few years ago. Now everyone who sets up a new place or decorates their practice gives it a spa look. (Or even calls it a spa!). How about cosmetic dentistry?
So if you are in the business of dentistry then think again. Because you are really in the business of marketing your dentistry!
This is a really different way of thinking and you need to develop this mindset before you attempt to master dental marketing. This is why the practice owner needs to be in control of your marketing and not delegate this very important job. No-one is better qualified to make marketing decisions for your practice than you.
It is better to understand what your marketing plan is and then delegate the various tasks to others if you feel you can’t do it all yourself. But only you can make the decisions. Don’t lose control. Don’t lose profits.