Cost-Effective Marketing for your Dental Practice
“Marketing is an ongoing process of moving people closer to making a decision to purchase your product or service”
How do you do Cost-Effective Marketing?
In order to answer this question, we have to go on a journey of discovery of ourselves. We first need to establish what business are we really in?
And we need to understand the key elements of any marketing we wish to do.
We traditionally like to think of marketing as ADVERTISING. But this is only a small portion of the entire picture. We need to know about ALL the media that are available for our use.
It incorporates many functions of a business. Many dental practices are using a few systems of correct marketing already without knowing it. However, the reason why they are not benefiting from this “marketing” is that it is performed in a haphazard manner without any form or function.
This kit is going to give you the blueprint to be able to redesign your marketing systems to produce benefits for both you and your patients. This is so you can start doing marketing for a return on investment.
Also, marketing is much more than a single attempt and is usually representative of a continual process. Your marketing strategies need to be continuously updated if you are to stay ahead of the game. This is because it doesn’t take your competitors long to catch up.
Marketing is a dynamic process. Forever Changing
Look at “dental spas” for instance. There was no such thing a few years ago. Now everyone who sets up a new place or decorates their practice gives it a spa look. (Or even calls it a spa!). How about cosmetic dentistry?
So if you are in the business of dentistry then think again. Because you are really in the business of marketing your dentistry!
This is a really different way of thinking and you need to develop this mindset before you attempt to master dental marketing. This is why the practice owner needs to be in control of your marketing and not delegate this very important job. No-one is better qualified to make marketing decisions for your practice than you.
It is better to understand what your marketing plan is and then delegate the various tasks to others if you feel you can’t do it all yourself. But only you can make the decisions. Don’t lose control. Don’t lose profits.
Ethical Marketing
DWB helps you with your marketing strategy, your marketing plan and your cost-effective marketing budget for your dental practice.
- DWB provides impartial advice to help you with any dental marketing activity to help you get a high return on your investment.
- We help you with impartial advice and strategy on website development, SEO advice, paid google ads, paid Facebook ads, PR campaigns, branding, articles and adverts.
- Before you spend your money on a new website, your new marketing campaign or to get advice on getting the right calibre of patients for your practice and increase your profits, call us.
Book a Free Consultation to get help on your next marketing project by filling out the form:
and receive from us complimentary access to the following:
Access to Business Book Summaries, including marketing book summaries
Access to DWB Private Coaching Client Blogs
For the “7 Focuses for Challenging Times” ebook
DWB Business Strategy Wheel
DWB Quiz and Personalised Report

Private Dentistry Awards Judges

Editor For Premium Practice Dentistry

Past President British Academy of Cosmetic Dentistry

Directors of Perfect Smile Advanced training Institute
