Dental Marketing Archives

7 Ways to Make Your Marketing Work Harder For You

To establish a clinical practice where you can continually perform the type of dentistry you enjoy, you need to attract the right calibre of patients to your practice. Many clinicians work hard on acquiring the dental clinical skills they feel will be helpful to their practice, only to find that they cannot perform that type of dentistry as much as they would have hoped.

The part of the success […]

By DWB|2022-04-27T11:17:42+00:00February 21, 2022|Categories: Dental Marketing|Comments Off

To Brand or not to Brand……

Can branding hurt your practice?

Overuse of misinterpreted branding concepts can have damaging effects on dental businesses. Is there a significant difference between how big companies get custom and dental practices?

Apart from the apparent difference between larger companies and the small business dental practice, in that one is much larger than the other, there are much more subtle differences that the dental practitioner needs to understand if they are […]

By DWB|2022-04-20T17:04:29+00:00March 3, 2021|Categories: Business Consultancy, Dental Marketing, Practice Growth|Comments Off

Let New Patients Rain on You

To attract more new patients or to motivate existing ones to commence with treatment, you need to either become a rainmaker or acquire one. A rainmaker brings more business to any organisation and provides the opportunity to increase their income. They make patients rain on you!

They come in many guises, including the principal, the manager, the nurse, and the entire team. And be under no misconception that […]

By DWB|2022-04-20T18:24:07+00:00March 1, 2021|Categories: Business Consultancy, Dental Leadership, Dental Marketing, Gaining Case Acceptances, Practice Growth, Practice Manager|Comments Off

Are you sitting on a pot of gold?

Hitting the jackpot

Do you feel like you have reached the end of the rainbow, or are you still struggling to find it? Most dentists answer this with a definite no. Well, I believe that most dentists have already found their pot of gold but are struggling to see it,

You are already sitting in a treasure cove; you just need the magic spell to uncover this hidden wealth. It […]

By DWB|2022-04-20T18:26:00+00:00February 25, 2021|Categories: Business Consultancy, Dental Marketing, Practice Growth|Comments Off

Growing…….Growing…….Gone!!!

Recipe for Success

Most dentists want a successful, thriving and profitable dental practice. But we all know that there are not enough of them around. The problem lies in the fact that when you feel like things are going your way, suddenly you face difficulties of more than one nature. Suddenly the number of new patients entering your door reduces, or patients fail to continue with your

By DWB|2022-04-20T18:28:09+00:00February 25, 2021|Categories: Business Consultancy, Dental Leadership, Dental Marketing, Practice Growth, Setting Goals|Comments Off

How to make your marketing money work harder than ever for you.

So many dentists invest in ventures with the hope of drawing in more patients to their practice. However, just because you have spent your hard-earned money does not necessarily mean you are actually INVESTING, let alone anticipating new patients actually booking appointments and bring you an income.

When considering marketing strategies we need to have an investor mindset. Investors spend money for a return on investment, i.e. spend money […]

By DWB|2022-04-20T18:32:16+00:00February 25, 2021|Categories: Business Consultancy, Dental Marketing, Practice Growth|Comments Off

Marketing Strategies for a Dental Practice

There are many different types of approaches you can take when designing your marketing plan.

“DIY Competition” Based. With this type of approach, you will always be looking at your competition for inspiration.

Outsource. You can always hire a marketing company to do your marketing for you. This has its advantages and disadvantages. However, the primary disadvantage is that you lose control. You will be under pressure to […]

By DWB|2022-04-20T18:34:23+00:00February 23, 2021|Categories: Business Consultancy, Dental Marketing, Practice Growth|Comments Off

Is your dental practice getting left behind?

I know Why Your Patients Are Leaving. Do You?

A dental practice, like all other businesses, is forever undergoing an inevitable change. These changes could be either self-inflicted or imposed upon you, planned or unplanned. A team member leaving or arriving is a change in the team dynamics. The introduction of a new treatment changes how you promote that treatment. New regulations are a change in how you […]