Posted on May 06, 2020 by Dr. Bhavna Doshi

5 Key Proactive Areas to Focus on during Lockdown

Dear Friends,

At this moment, when you actually are blessed with time, is when you should be constructive in how to use that time. I thought about this very hard and I thought if Rahul and I had this happening to us what would we do?

So I have some key suggestions that may point you in the right direction.

5 Key Proactive Focus Areas include:

1. Plan

You have the ability to plan and strategise your way out of any mess. You also have DWB and we have much experience in this area – so use us!

Figure out what you want from your business. Remember, things are not going to stay like this forever. There will come a time when you will be able to start working again.

But what do you want to come back to?

Options;

  1. Mayhem, troubleshooting, pandemonium, working worse than before, no patients, no money. This is being Reactive. Or
  2. A well thought out strategic plan to execute with precision and confidence. This is being Proactive.

Which position is better to be in?

There is much to work out. You need to be proactive here if you are going to come out of this better than before.

I suggest you make a list of all your problems. Then just simply try to answer each one. In doing this exercise you don’t necessarily have to have answers for everything just yet.

However, the very act of making this list will highlight to yourself what needs attention at some stage. It’s better than having a jumbled mess in your mind alone.

2. Your Business and Life Vision

This is the time to work on this. You need a robust Vision that is inspiring and motivational. Just because things are not the way you would like them to be doesn’t mean you stop altogether in trying to get there.

So use my online resources to help you really focus on creating this Vision.

3. Achieving Goals Grid

Park all the ideas you and your team have on a grid. This is your go-to place of what you will do when the flood gates eventually open. You can even prioritise everything in chronological order of how you intend on actioning each part. This essentially becomes your Growth Business Plan.

4. Read

Stop wasting this time that you have been given. Let everyone else sit around gossiping or on social media or whatever else non-essential activities everybody seems to be engaged in.

Instead, inspire and motivate yourself.

Every business book you read will be taking you one step forward to your success. I have already given you a recommended book list but most books on business, leadership, sales and marketing will prove to be invaluable.

Books help to activate your mind. This, in turn, helps you to take action or think through problems. This is a critical activity before, during and after any crises.

5. Request Support from your Team

Personally, I would ask your team to go on virtual meetings once a week with you, so that together you all can plan how you are going to come back stronger.

I know some of your staff may be furloughed but that still doesn’t mean that they don’t want to learn and still be part of your practice family.

I feel that this request and activity will really separate the keepers from the ones that don’t have their heart in your business. Everyone has 1 hour a week to give!

Appeal to your team. It is in their best interest to work together on this one. Many you will find that your team will be happy to work together – those will be the ones you build the future of your practice around.

If you do manage to appeal to your staff, then simply work through issues for the practice, such as:

  • Things you want to change and how you are going to do that
  • Things that may no longer be needed
  • Create a sales process in your practice
  • What marketing can you do that is cost-effective when you get back
  • How to put into action all the things learnt so far

This is a time to unite, get creative and plan.

Keep safe and well, Bhavna.

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