Marketing is a dynamic activity and thus smart entreprenuers are ever changing their strategies to stay current with the times. In these very difficult pandemic circumstances your Marketing needs to be more sensitive that ever before. Here I discuss how best to promote your business during the Corona Effect.
Dear Friends, I feel compelled today to write this as I feel some responsibility towards the wellbeing of your future businesses. Life becomes unstable whenever we hit a crisis of any sort let alone a worldwide event.
We are now in an environment as such that your marketing content should also the basis of the communication (verbal skills) articulated by your entire team when they interact with any patients. Early adopters to this style of communication will not only be gaining a return on your marketing efforts
Dear Friends, Some of you may remember the Yellow Pages and all pre-internet marketing like advertising in newspapers. Much has changed in the last 50 years. Now, post-corona it will change yet again. This is because Marketing is actually a dynamic process.
Sometimes business success is simply about predicting and creating strategy, and then following through on those well laid out growth plans. In my opinion this is the fundamentals of creating your own luck. And I might add it has served me well so far. However, how do we create processes that instigate action?
The end of the year is a time for relaxation and reflection. Amongst the many topics of contemplation one major area should be how well our businesses have performed and if there is anything we should be doing to improve our situations. I discuss here what we can learn from the past.
Globalisation, technology and innovations are rapidly changing the way dentistry is perceived, performed and understood. Of course this opens doorways to better and more enhanced ways of doing things but it also creates a more complex world with uncertainty and confusion. How do we survive amidst such mayhem?
When it comes to establishing premium service and care in top practices how we behave in the business environment is as important as how we communicate to one another. In fact, our actions can either be productive or remain stagnant. How do we contribute towards the success of the business by the power of observation?